When New York Restoration Project, an organization largely know for its neighborhood beautification projects, was looking to expand the public’s understanding of their work, they turned to PS. PS created a marketing piece that highlights the range and depth of NYRP programming. Bold typography and imagery highlight the three pillars of their mission—Engage, Transform and Sustain— while the piece unfolds to reveal a map showing the breadth of NYRP engagement throughout the 5 boroughs.
ROLE: Designer, Creative Director
Applying a bandage using a single hand can be challenging, especially when both of your hands are injured. With BANDiful, I solved this problem by designing an innovative bandage solution that applies a special structure to avoid extra steps in unwrapping bandages. With bright patterns, bandages are no longer invisible; they are beautiful. Normally, people use bandages only for the protection of small wounds, but by offering a convenient user experience, a consumer may feel emotionally comforted as well.
This design won several major awards showcasing excellence in packaging design and was recognized internationally for its unique approach to a simple problem. I presented the concept during the 2013 Dieline Package Design Conference, a part of the annual HOW Design Live convention representing the largest gathering of creative professionals and thought leaders in the world, for which I won the Dieline award for Best of Show.
Madison Square Park banners
Madison Square Park is at the intersection of Fifth Avenue and Broadway at 23rd Street in Manhattan. Thousands of local people and tourists pass daily through the park. It is a recurring client of Pentagram, which is located next to the Park. Every season, Pentagram designs new banners that hang around the Park. During my tenure at Pentagram, I designed the Summer and Winter banner for 2013.
Divine Details Video
ROLE: Designer, animator
The Divine Details Show was an art gallery / pop-up store exhibition held in the American Institute of Graphic Arts (AIGA) National Design Center during the holiday season of 2013. The show curated 33 daily designed goods selected for their extraordinary attention to detail, and included several events held to introduce, describe, and demonstrate these works. The show was on for two months and attracted thousands of attendees. I developed the branding concept for the show, and, based on that concept, I designed and executed a motion graphic story describing the essence of the show. The video displayed in the store and was projected on the window outside.
Chobani SoHo Café is the brand’s one-of-a-kind Mediterranean yogurt bar. It is located in the heart of SoHo and is visited by thousands of people, including both tourists and local New Yorkers. I designed two banners for the café and window display during its one year anniversary and renovation.
Go Greek in School
ROLE: Designer, Art Director, Illustrator
Chobani put great effort into pushing Greek yogurt as a category of K-12 school lunch offerings. It went through the USDA pilot program and was tested in three schools in upstate New York. During that time, Chobani launched its “Go Greek in School” campaign. The purpose of the campaign was to collect letters of support from food directors, parents, educators, and other supporters, and deliver it to government officials to expand the program nationwide.
I designed the concept for the campaign, which uses the school lunch tray as an information holder, to deliver the information to audiences with illustrations that speak to kids as well. I also created all the illustrations for the website, and designed for the advertising campaign, an infographic piece describing the health benefits of eating Greek yogurt for lunch, along with several social media pieces. After three months of the campaign, the website successfully collected over 5000 letters. Now Chobani is expanding this program nationally.
Creative Director: Quan Payne